The PTPN Online Learning Center

Price for PTPN members: FREE; Price for non-PTPN members: $195 (includes both sessions)

In this two-part webinar series, learn what you need to know about short- and long-term preparations for the sale of your practice, something every practice owner will eventually face. While the primary focus will be on strategic methods to accomplish the sale of a practice, this program will also help those interested in acquiring a practice. Topics include what buyers and sellers need for a successful transaction, how to value a practice for sale or purchase, and the importance of negotiating key deal points. Each session lasts approximately 80 minutes.

Price for PTPN members: $49; Price for non-PTPN members: $100

PTPN’s HIPAA In-service Presentation makes it easy for you to present essential HIPAA information to your clinic staff, keeping your patients’ personal information safe and your clinic compliant. The video will help your staff understand what Protected Health Information (PHI) is, how it must be handled, and what precautions can be taken to minimize exposure of PHI. The video is approximately 20 minutes long; please allow additional time to review your office’s policies and procedures as directed during the video.

Price for PTPN members: $95; Price for non-PTPN members: $195 (includes both sessions)

In the new landscape of bundled payments, alternative payment mechanisms, at-risk contracting, and the continued squeeze on fee-for-service insurance reimbursement, it’s more important than ever to have a cash-pay wellness component to your practice. Whether you want to offer Pilates, sell fitness trackers, run exercise classes, or find your particular market niche, this two-part webinar series will give you the practical guidance you need to either start or expand your cash-pay services. Each session lasts approximately 90 minutes.

• Session 1: Do you know the potential insurance and compliance pitfalls for cash-pay wellness services? Learn creative solutions for insuring your practice against these risks. You’ll also learn about a comprehensive checklist to help you assess the legal, regulatory and compliance requirements.
• Session 2: Do you know how to design, implement, staff, and market cash-pay wellness in ways that will maximize your ROI? Learn about real-world models that your PT colleagues are using, how to design your service offering and pick your price point, and how online marketing can generate leads and bring new clients into your practice.

Price for PTPN members: $95; Price for non-PTPN members: $195 (includes both sessions)

Learn about successfully managing your practice finances! There’s more to consider than just the bottom line, and this course will teach you money management, regardless of your financial expertise. Our presenter is PTPN President Michael Weinper, PT, DPT, MPH. There’s no intimidating high-level math or economic theory — simple arithmetic and a desire to learn are the only things you’ll need.

• Session 1 examines the financial principles for successfully managing a therapy practice, be it small or large. This session covers 1) risk and decision criteria, 2) financial statements, and 3) optimal application of financial information.
• Session 2 helps you better understand 1) cost behaviors, 2) key indicators to track, and 3) market forces influencing health care services. This session builds on the information from Session 1 and progresses into financial ratios and budgeting.

BONUS: Includes two detailed Excel worksheets, one for budgeting and one for key performance indicators. Insert your data to develop a comprehensive budget and to view graphs of your practice performance.

Live attendee feedback included the following:

“Reviewing financials and understanding comparisons was very helpful.”
“Everything was great.”
“The information discussed was what I was hoping the content would be. … Thank you.”

Price for PTPN members: $49; Price for non-PTPN members: $100

PTPN’s OSHA In-service Presentation makes it easy for you to present essential OSHA information to your clinic staff. Making sure your staff is up to speed on OSHA regulations is key to keeping your clinic safe, productive and compliant. Topics like injury and illness prevention, hazardous materials and bloodborne pathogens may not be fun, but they’re important.

The video is approximately 25 minutes long; please allow additional time to discuss your office’s policies and procedures, answer employee questions and administer the quiz.

Price for PTPN members: $95; Price for non-PTPN members: $195 (includes both sessions)

When it comes to practice marketing, you, like many practice owners, may be asking yourself: What kind of marketing works to actually get referrals? Is social media really worth my time? How can I afford to market my practice? In this two-part webinar series from PTPN, you’ll learn 10 ways to engage customers and increase business from two award-winning healthcare industry marketing experts:

• Session 1, Jumpstart Your Marketing: 5 Steps to Success, presents five essential steps you can take to have a successful marketing program that produces results without breaking the bank. We reveal common myths about marketing that may have seduced you into a program that isn’t right for you, or scared you off from attempting a marketing campaign. And, we share with you a proven approach to produce results: eliminating the guesswork, giving you a way to actually measure results, and leveraging PTPN resources and new technology.
• Session 2, Facebook Marketing 101 for PT: 5 Tips to Master Social Media, helps you understand how your potential patients/customers are using Facebook, as well as how you can promote your practice and capture business there. You’ll learn five key steps that will help you master the world’s most popular social media site to connect with existing patients, potential new patients and your local community.

Price for PTPN members: $95; Price for non-PTPN members: $195 (includes both sessions)

Building patient relationships has always relied on a personal touch. However, data and technology are powerful and increasingly essential tools to attract and retain patients. The competition for attention and loyalty has never been fiercer, and clinic owners/staff must apply the strategies used and lessons learned in other fields to turn patient relationships into practice revenue to increase your bottom line. This webinar series will give you the practical guidance you need to do just that.

• Session 1: Learn how to understand, collect and interpret key patient metrics, and how to apply that information to: 1) decrease patient dropouts, 2) increase therapist efficiency, and 3) drive patient-generated referrals.
• Session 2: Learn how marketing automation tools can help you manage patient relationships, by: 1) cultivating trust among your patients, 2) connecting with patients in relevant, timely, ways, & 3) transforming patients into clinic advocates.

Live attendee feedback included the following:

“Excellent presentation. Feel these guys know their stuff and could be very helpful to improving our retention.”
“I now know that I need to really figure out if my satisfaction is as good as I thought!”
“Loved the idea of understanding how the metrics affect bottom line and the strategies to make a huge improvement.”

Price for PTPN members: $39; Price for non-PTPN members: $80

PTPN’s Corporate Compliance Manual is an inexpensive way to make sure your corporate compliance documentation is up-to-date, organized and compliant with PTPN requirements. The manual must be customized for your clinic. For details, see the description of the information the manual includes.

Price for PTPN members: $49; Price for non-PTPN members: $100

The time to prepare for a disaster is before it strikes. Is your clinic ready for a natural disaster, computer virus or other crisis? PTPN’s Information Systems Disaster Recovery Plan will help you take steps now to prepare your clinic to recover quickly from a disaster. It enables you to prepare, document and implement a comprehensive plan to get your practice technology (computers, communications, etc.) up and running quickly in the wake of all kinds of disasters, from a flooded office caused by a broken water pipe to an office break-in and robbery. These and other real-life disaster experiences are in the plan to help you prepare. The appendices must be customized for your clinic, but our templates and instructions help make that customization process simple. For details, see the description of the information the plan includes.

Price for PTPN members: $89; Price for non-PTPN members: $175

The PTPN OSHA Manual is an easy and inexpensive way to make sure your OSHA information is current and compliant with PTPN requirements. The manual must be customized for your clinic, but our templates and instructions help make that customization process simple. For details, see the description of the comprehensive information the manual includes.

Price for PTPN members: $129; Price for non-PTPN members: $250

Documentation = protection: Not just for patient care, but for your clinic’s personnel policies too. As a small business owner, you know that an ounce of prevention is worth a pound of cure when it comes to personnel issues. Having a comprehensive personnel manual may prevent many personnel problems from arising in the first place. PTPN’s Personnel Handbook is the tool you need to implement, operate and document human resources policies and procedures for your practice. Our easy-to-customize template — designed specifically for therapy practices — can be used for a new handbook or to supplement your existing personnel manual. For details, see the description of the comprehensive information the template includes.